Tuesday, February 17, 2009

Cellipack - Better Cell Phone Packaging by Grain.

Regular cellular phone packaging is excessive. As phones themselves continue to shrink in size, packaging does not. Phone buyers don’t even see the packaging until after they have bought their phone, as most point-of-purchase displays feature tester phones. The process is akin to buying shoes.

Considering packaging and shipping is vital to designing greener products. By re-evaluating the material, form, and content of traditional cell phone packaging, Cellipack is able to reduce shipping costs while minimizing waste, improving recyclablity, and putting twice as much product in the same amount of space. 

Cellipack features two layers of formed wire mesh which form an impact absorbing package without the need for additional padded materials or inserts. A recycled content paper band holds the mesh layers together while providing space for product identification and barcodes. The modular, nesting design separates the phone and A/C adapter into separate packages to maximize space savings in shipping. Multilingual digital manuals can be downloaded to the phone or computer, decreasing shipping weight, printing costs, and waste.

Highly efficient and recyclable, Cellipack also reduces the cell phone’s embodied energy from worldwide shipping.

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